UTM Link Builder
Build campaign links with clean UTM parameters.
Runs entirely in your browser. Nothing is sent or stored.
Good to know
UTM parameters tell your analytics where a visit came from. Source, medium and campaign are required for clean reports, term and content are optional.
Stick to one spelling: otherwise newsletter and Newsletter show up as two sources in your reports. The lowercase option helps with that.
You can build short links with a QR code and their own statistics with Formspring Links.
Frequently asked questions
Which parameters do I need?
At least utm_source, utm_medium and utm_campaign.
Are existing parameters kept?
Yes. Existing parameters of the URL stay, only the UTM values are set or replaced.
Is the link stored anywhere?
No. It is created in your browser.
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