Your Partners for Digital Transformation in Lübeck

Sometimes a good coffee and an Instagram post are enough to bring two people together. That's how it was with Iryna and Florian – the founders of Pixel & Process.

The two met over a year ago, quite by chance via Instagram. Florian's favorite café had shared a story – the original post was from Iryna. Something about it appealed to him. Shortly after, the first meeting followed, quite relaxed with a few other people. It didn't stay at one evening. Occasional rounds became regular meetings – and from that an honest, deep friendship.

Iryna grew up in Ukraine, studied there and worked in marketing for many years – in agencies, start-ups, in an international environment. When she came to Germany in 2022, it was a change on many levels. New language, new environment, but the same eye for strong brands and clear communication.

Florian comes from IT – deep into processes, systems and structure. Two worlds, you might think. But in the best sense: While Iryna thinks strategically, works visually and picks up customers through language, Florian ensures that everything runs cleanly, safely and scalably in the background.

Both have often experienced in their professions what causes projects to fail – unclear briefings, poor communication, too much ego, too little structure. And both knew: it can be done better.

So they founded Pixel & Process – out of friendship, mutual respect and the desire to create real solutions. Clear in thinking, strong in design, clean in process.

And yes: coffee is still part of it.