My Expertise
Performance Marketing
Development and implementation of data-driven marketing strategies that deliver measurable results and optimal ROI.
Content Creation
Creating compelling content that resonates with target audiences and authentically conveys brand messages.
Brand Development
Development of strong brand identities and consistent communication strategies for sustainable brand success.
Marketing Strategy
Development of holistic marketing strategies that intelligently connect various channels.
Marketing Expertise & Tools
Performance Marketing
SEO & Search Marketing
AdvancedPPC & Paid Advertising
AdvancedSocial Media Marketing
ExpertEmail Marketing
AdvancedContent & Creation
Copywriting
ExpertBrand Storytelling
ExpertVideo Content Creation
IntermediateGraphic Design (Canva/Figma)
AdvancedStrategy & Planning
Brand Development
ExpertMarket Positioning
AdvancedMarketing Analytics
AdvancedMarket Research
AdvancedTools & Platforms
Google Ads
AdvancedMeta Business Suite
ExpertGoogle Analytics 4
AdvancedMailchimp/Mailcoach
AdvancedWhat Clients Say About Working Together
“A brilliant content strategy was developed that also inspired our entire team. The ability to tell complex brand stories simply and authentically is extraordinary. Our engagement rate has tripled!”
Projekt: Content strategy and brand storytelling
Beyond Marketing
Photography
Passionate photographer focusing on people and lifestyle
Art & Culture
Visiting exhibitions, museums and cultural events
Yoga & Wellness
Daily practice for balance and mental clarity
Travel
Discovering new places, cultures and perspectives
Reading
From marketing books to fiction literature
Cooking
Experimenting with Ukrainian and international cuisine
My Path to Pixel & Process
Background
My marketing career began in Ukraine, where I gained valuable experience in various agencies and start-ups. Moving to Germany in 2022 was a turning point that opened up new perspectives and challenges for me.
Mission
At Pixel & Process, I combine my international experience with local market knowledge. My goal is to help companies tell their unique story and build authentic connections with their customers.
“Sustainability starts with conscious decisions - from technology choices to communication strategies.”
— Iryna Sokolova
Future Vision
The future of marketing lies in personalized, data-driven communication. I am convinced that authentic stories and strategic content make the difference between good and great brands.