Labs // UTM BUILDER
UTM Parameter Generator
Create UTM parameters for your marketing campaigns. Track sources, media, campaigns, and more in Google Analytics.
Best Practices
- •Use lowercase for all values
- •Use underscores instead of spaces (e.g., 'spring_2024')
- •Be consistent with naming
- •Keep campaign names short and meaningful
- •Avoid special characters and umlauts if possible
Use Cases
- •Social Media Posts (Facebook, Instagram, LinkedIn)
- •Email Marketing Campaigns
- •Newsletter Links
- •Paid Advertising (Google Ads, Meta Ads)
- •Blog Promotions
- •Influencer Partnerships